MasterCard’s longstanding weekly ads in the Globe and Mail need to be two things: timely and relevant. So when we realized the timing of this specific media insertion was New Years Day, we did just that. The result was a hangover banner ad that scored us a One Show. Priceless indeed.
Awarded: The One Show
Copy: darkness: priceless | For blinds, ibuprofen and everything you need New Year's Day, there's MasterCard.
