Bountiful Drug Vector Logo:
I know what you are thinking... why did I design an ice-cream sundae logo for a ma and pa shop pharmacy? Originally I had the idea to use mountains for my logo because Bountiful Drug is against the beautiful Bountiful mountains, but I changed my mind. The original Bountiful Drug was established in the early 1900's. The drug store contained a pharmacy coupled with a soda fountain. Senior customers tell us all of the time how much they loved getting ice-cream from the fountain on a weekly basis. Mary Rogers, the current local owner has grand plans to bring back the soda fountain. I wanted the new logo to encompass past to present day. When Bountiful Drug customers see the iconic logo, I want them to feel a sense of nostalgia.
The color palette I have chosen for the logo are retro inspired. Whenever I think of retro colors I think of this timeless aqua color that seems to always come back into style. In fact, this is actually the color of my Kitchen Aid at home. I just love the emphasis on the aqua filling the sundae glass. The cherry is aligned in the center of the sundae with a dusted rose interior. I love this color combination because they flow together. I also chose the ice-cream color to be a muted off-white. I wanted to keep a minimalist design without overwhelming the eye. I also chose to place a thick black outline to create a vector, cartoonish, and clean design. I love this creation!
Twitter Cover Page:
For my cover page, I wanted to involve the essence of the company for what it is. Bountiful Drug is indeed a pharmacy. The other half of the store sells medical supplies but for the most part, Bountiful Drug is known for the pharmacy. I didn’t want the colors used in my design to complete with the raster photos used for social media. I decided that using a black and white raster image of pill packages would be perfect. I wanted to keep the elements consistent throughout the branded identity so those who aren’t familiar with Bountiful Drug still will know it is a pharmacy. I chose this particular raster image because I love the constructed chaos within. It literally looks like someone just dumped pills on the ground and took a picture. It works!
Facebook Cover Photo:
The vector image I have chosen for the Facebook cover photo is an actual image taken from Bountiful Drug. In the back of the store lies two giant glass cases filled with different medications that were used decades ago. I don’t know the entire story regarding the fragile aged drugs but I believe that they represent the long history of Bountiful Drug. Again, to allow the elements of the branded identity to flow, I changed the photo from color to black and white. I believe that this repetitious idea was best to value the color palette I had chosen.
Business Card:
For the business card, I really wanted a clean design. I wanted to emphasize the iconic vector logo. I rooted it to the left side and dropped the transparency. I didn’t want the logo to be the only element showcased so I cut out off about one fourth. I used a retro themed font for Bountiful Drug. I thought that the serif font was appropriate to emphasize my old but new brand. I used the dotted line to mimic the cherry in the logo. All of the elements honor the rule of thirds which are extremely pleasing to the eye. Love it!
Letterhead:
The letterhead consistently uses all of the elements from the logo and business card. All of the elements are rooted to the left side so that any item can be printed without conflict. Again, I wanted to convey a clean and simple design for the eye. The use of white space is flows for that minimalist design I was seeking.
The letterhead consistently uses all of the elements from the logo and business card. All of the elements are rooted to the left side so that any item can be printed without conflict. Again, I wanted to convey a clean and simple design for the eye. The use of white space is flows for that minimalist design I was seeking.
Envelope:
The envelope uses all the familiar elements with an emphasis on the vector logo. I thought cutting the logo in half and dropping the transparency would be a nice touch. I also used the dotted line as a border for outgoing addresses. I didn’t feel the need to put a lot of chaos into the envelope. The use of white space leaves room for anyone to use it for specific purposes. I believe that these consistent elements throughout the branded identity give value and emphasis. I’m extremely pleased with the work I’ve created! Not to toot my horn but it isn’t too bad for my FIRST corporate identity.
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