British Pepper & Spice is the UK’s leading herbs and spices manufacturer. With a reputation built on supplying retailers with top quality own-label products, the time was right to launch their own brand.Target audiences are aspirational and time-poor creative cooks – people who want a great quality shortcut for exciting meals, and those who need a helping hand in preparing more exciting dishes.

matte black was chosen for its stripped-back ‘professional cook’ feel. Bright, exciting accent colours differentiate the products and hint at the flavours, supported by product descriptors written in a punchy tone of voice. Eye-catching foils give the logo and strapline great standout, and the result is a delicious-looking premium brand with a mouthwatering range of international flavours.