This is part two of a brand development and design project I did for my visual design class.
The assignment was to create a landing page for the grand opening of a new local coffee shop. The company's brand identity had to be present and well represented in this design concept.
The main project goals were to attract customers to the coffee shop by presenting a free promotional product, as well as, creating a CTA (call to action) in order to form longterm relationships with the community. This was done by creating a section for email and newsletter signups.