When a friend came to me with an idea for a start-up to revolutionize the student loan system, I jumped on board. BrainFund was born out of the desire to help tackle student loan debt crippling millions of students forced into paying exorbitant tuition fees to have a fighting chance in the job market. Students run campaigns to help them pay for a semester of college. Friends, family, and kind strangers chip in to help fund the minds of the future.

For the branding, we wanted a collegiate feel that would appeal to both young college students and the donors that would be supporting them. A stylized graduation cap was chosen as the main "mark" to drive home the goal of the service: helping students graduate.