The New England Revolution needs to catch up with the Europeanization of U.S. soccer and the rise of soccer’s popularity in the U.S. My group accomplished this by cultivating their brand story and appropriately updating their look, creating a Boston strong brand.

By using a variety of touch points, we were able to create a full brand experience that guides a potential fan from learning about the team's existence to becoming a lifelong fanatic. Working in a group using the entire Adobe Creative Cloud suite was eye-opening and has encouraged me to work in the Sports Branding field as a career.