Client: Ultimate Ears
Campaign: Misfit Radio
Idea: Music is meant to connect people, not isolate them. In a world where people tune in to tune out, UE wants to encourage others to share their music with an audience.
Twitter
Microsite Overview
password: "george"
Microsite - Landing Page
Microsite - Radio Page
UE's custom radio station is set to five different regions with different lineups for each one. On this page, users can choose what region's lineup they want to listen to using the interactive map.
Microsite - Lineup Page
On this page, users can see who's playing next in the region they selected, as well as generate a DJ name for themselves. Once a name and time slot to play are chosen, the generated image become shareable on social media to announce the user's upcoming "DJ Debut", as well as spread word about the campaign.
Microsite - Event Page
On this page, users can generate exclusive merchandise using their new DJ persona, as well as sign up for a slot in a special, audience-generated concert in the city closest to them.
Copywriting: George Comatas
Art Direction: Will Leatherman & Emma Kenline
Coding: George Comatas, Will Leatherman, & Emma Kenline
