IBC "A Must Sip" Print Campaign

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Client: IBC Rootbeer

Campaign: A Must Sip

Idea: IBC Rootbeer is classic, but sometimes just "classic" can be hard to remember. So IBC wants to remind its original drinkers of when times were better and the trends were actually cool.

Print Ads

"Go back to when you discovered what you really had in common with your classmates."

Copywriting & Art Direction: George Comatas

IBC "A Must Sip" Print Campaign

Published: March 27th 2017

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IBC "A Must Sip" Print Campaign

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IBC "A Must Sip" Print Campaign

The classic-est of root beers is reminding you why it's so cool after sitting on the sidelines for years.

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