Babble - Exotic Nutritional Baby Food
This is how intelligence tastes like.
This is how intelligence tastes like.
We believe adequate nutritions are essential to ensure the growth, health and development of children to their full potential. We are passionate about creating extravagant experience for babies with exotic ingredients. All these ingredients are picked, packed and delivered fresh to our kitchen and lovingly combined into tasty, nutritious fruity purée.
Birth to two years is a critical period for developing healthy food preferences and eating habits and preventing childhood obesity. When introducing foods to babies, we are not just trying to provide food that is nutritionally balanced, we are also introducing our babies to new tastes, textures, colors and variety. Babble focuses on the infant brain development through incorporating geometric elements into the product design.
Logotype
The word Babble means a person talks something in a quick, excited or silly way. Babies babble before they can talk. In light of the infant brain development research, the whole branding focuses on the geometric elements and contrasting color - black and white. The logotype is presented in a syllable way so the target audience can be able to pronounce the word easier.
Business Card
Stationery Set
Catalog
Product Design
Researchers have repeatedly shown that newborns prefer to look at black and white geometric shapes, rather than bright colors or pastels. High contrast research and experiments are conducted by Dr. Robert Fantz, a developmental psychologist in early 1960’s, Dr. T.G.R. Bower, the behavioral scientist in 1977 and Dr. Phillip Salapatek, a child psychologist in 1966. The combination of black and white is the best visual stimulation for baby’s eyes. There is so much going on in this new world that their brains can become completely overwhelmed. High contrast shapes and patterns provide the baby with something simple and engaging to focus on, and in this focus – or intense concentration – they can allow their minds to rest. Thus, the black & white geometric pattern on the lids are designed to hold babies' attention.
Signage
In-shop Design
Website
Social Media
Merchandise
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