Initial Concepts:

The final concept visually represented the photographer's fresh and organic approach to her freelance work. Her subject matter studies the naturally occurring parts of culture including girls and their dogs, sub-cultural events, and so on. The tropical imagery evokes feelings of a refreshing heat. The bold two colour print with spot UV finish are attractive in the details that the audience can find tactile pleasure in. This makes the product an effective communicative tool for attracting new clients.