WEBSITE DESIGN + DEVELOPMENT
automotive dealer
The objective was to create a website for Lupient Infiniti that immediately engaged the consumer and invited them to partake in an enlightened car shopping experience. This was their passport into a progressive social realm of luxury and fun.
The design philosophy was an extension of the national brand: we took the feel of “chi” or “flow”, which was a subtle yet definite aesthetic of the national brand, and opened the creative floodgates. The consumer was able to enjoy a ride on a beautiful new wave of inspiration. The design was fresh and luxurious without being fussy and stuffy.
We also wanted to add elements of joy and surprise by giving the consumer an opportunity to interact and participate on the site, thus creating a deeper and more memorable experience and ultimately giving them a reason to come back to the site often and explore virtual engaging and ever evolving content, for example:
THE SANCTUARY:
We created a virtual path to bliss. Participants were guided in a breath meditation while gazing at a candle flame—giving people a relaxing respite in the middle of a hectic day.
ZEN PEN:
We created a cool tool that allowed participants doodle away and tap into their creative bliss. By using their mouse, they were able to “draw” on a parchment scroll.
TAKE OUT BOX:
We created a form that allowed participants to “take out” any vehicle for a test-drive on the day and at the time of their choice, In return, they received a complimentary bottle of wine with the purchase of two entrée’s at Crave Restaurant. This form also allowed the dealership to capture email addresses.
