Syntonics is a holistic hair care system that was founded on the blending of science and nature and combines the very best from both nature and developments in science to treat hair from the inside out. Our focus for this project was to create a design that tells this story. We did this by turning their identity into a more modern, refreshed version of a scientific botanical illustration book. Using watercolor images in softer color palettes juxtaposed with bold typography creates a sophisticated, young and vibrant look for the new design.
Creative Director: Jan Habraken
Art Director: Lotte van Velzen
Photography: Lisa Klappe