Cali Burrito is a counter serve Mexican joint with a California attitude that offers many menu options and a relaxed eating environment. Cali Burrito serves the healthiest and best tasting food in a minimum amount of time. The menu contains items such as burritos, tacos, quesadillas, rice bowls and more. The idea of the restaurant was born out of numerous surf trips up and down the California coast, which translates to the overall vibe and interior of the restaurants. The result of this project is a branding and identity system that contains a new logo, business card, menu, to go packaging, and drink coasters. Each item contributes to the restaurant on a daily basis and is a huge improvement from eh previous branding materials. The new items are fun, engaging, easy to read and contain a calming and cultural color palette. 

Branding, Production Design, Package Design