Chow Tai Fook (Branding)

  • Chow Tai Fook: Luxury Re-Branding
    Timeless creations, to pass onto generations.

    Cherish heritage & celebrate change; the combination of these two entities is of unconditional value. The aim is to expand the reach of the brand, so that it experiences global recognition & success as a luxury jewellery company. This will be done by rebranding the identity of the company, to target an international clientelle, beyond the China & Hong Kong market that is currently its niche.