Client Work
Client: Highly Specialized Dentist
Scope ofwork: Search Advertising, Display Advertising, Remarketing
Networks:Google Adwords
· Approach
This client had several campaignsrunning on AdWords prior to my involvement. I began with in depth client research, learning about the client’sofferings through the existing AdWords campaigns, the client’s website andadditional online resources. I alsoperformed extensive keyword and ad group analysis focusing on top performingads, search terms and landing pages. Basedon my findings, I proposed several new campaigns, in depth optimizationstrategies and identified several beneficial practices the client couldimplement.
· Outcomes
Based in part on my recommendations,the client increased their ad spend by $1,500 a month and expended theiradvertising to include display ads and several remarketing campaigns. For these campaigns I set up the audiences, managedplacements, set the budgets and monitored and reported on each campaignsperformance. I also set up an additionalsearch campaign with a new list of keywords and ads based on some recent pressthe client had received. For the clientsexisting campaigns, extensive optimization, including new ad copy, new positiveand negative keywords and automated bidding rules improved click through ratesby as much as 1.5% and raised average ad positions by 2-3 places. Additionally, I teased out a new campaignfrom some cluttered ad groups increasing the effectiveness of the keywords, bygiving them their own budget, bids ads and landing page.
Scope ofwork: Search Advertising, Display Advertising, Remarketing
Networks:Google Adwords
· Approach
This client had several campaignsrunning on AdWords prior to my involvement. I began with in depth client research, learning about the client’sofferings through the existing AdWords campaigns, the client’s website andadditional online resources. I alsoperformed extensive keyword and ad group analysis focusing on top performingads, search terms and landing pages. Basedon my findings, I proposed several new campaigns, in depth optimizationstrategies and identified several beneficial practices the client couldimplement.
· Outcomes
Based in part on my recommendations,the client increased their ad spend by $1,500 a month and expended theiradvertising to include display ads and several remarketing campaigns. For these campaigns I set up the audiences, managedplacements, set the budgets and monitored and reported on each campaignsperformance. I also set up an additionalsearch campaign with a new list of keywords and ads based on some recent pressthe client had received. For the clientsexisting campaigns, extensive optimization, including new ad copy, new positiveand negative keywords and automated bidding rules improved click through ratesby as much as 1.5% and raised average ad positions by 2-3 places. Additionally, I teased out a new campaignfrom some cluttered ad groups increasing the effectiveness of the keywords, bygiving them their own budget, bids ads and landing page.
Online Advertising Examples
Sample ads from various campaigns
Sample landing page from dental marketing campaign
