BMW Contemporary is an initiative from Abu Dhabi Motors to showcase the softer side to the brand. Each year, a series is created about a thriving artist from the region, to highlight their talent and their contribution to society, through their art.
Nadim Karam is a world-renowned, Lebanese artist – having travelled the world, his art is present in many countries and he has made his name as a man who takes inspiration from all that surrounds him.
Our brief was to showcase Karam and all that he has accomplished, with a series of webisodes – in line with the new BMW 7 Series, we created "Cities Can Dream", a series that looked at the major cities in Nadim Karam's life and how it influenced him to become the artist he is today.
Below are the 3 webisodes created for the major cities in Nadim Karam's life – Dubai, Amman and Beirut.
