SOCIAL INTERACTION
Social media addiction is a growing problem that is impacting countless people, often resulting in lower self esteem and a lack of human connection. This campaign was designed to raise awareness and help people link social media addiction with more publicised addictions by visually combining the three most addictive social media platforms with the three most addictive legal substances.
THE POSTERS
The posters would be put up at university/ college campuses, targeting the student demographic with bright, bold colours, and familiar imagery. By scanning the QR code on the posters you download The Social Interaction Challenge and three free phone wallpapers. The visual campaign would spread to public, and print advertising with additional backing, get in touch if you would like to help raise awareness.
THE CHALLENGE
The Social Interaction Challenge questions the perceived significance of social media in playful way. People will challenge their friends to get off social media, put down their phones, and interact with new people, in real life! If their friends don't complete the challenges they face the forfeit of reduced social media use, what could be worse?!
Scan the QR code
To arrive on a secret webpage where you can download the free wallpapers and the social interaction challenge! challenge your friends, share this project, leave some feedback, and raise awareness around social media addiction!
Thank you.
