Diving Deep into Typography:
Booklet and Posters
The ITC Officina Serif Project. What began as a comprehensive booklet exploring the idiosyncrasies of ITC Officina Serif evolved into a captivating poster design. Rooted in my research, the project reveals the font's transformative journey—from its initial role as a typewriter font substitute in offices to its subsequent expansion and popularity, marked by an increase in available weights. These findings not only informed the booklet but also inspired the headlines that command attention in both the poster and booklet formats.
