In our fourth-year partnership with Eat Drink SF (formerly SF Chefs), a phenomenal multi-day tasting event that showcases the best of San Francisco’s culinary scene, we further expanded upon the brand refresh we had completed the year before. With the building blocks in place, we freshened up the marketing materials and signage, gladly volunteering our services yet again for our favorite local food extravaganza.

he previous year’s rebrand involved not only a new design, but a new name. We worked closely with the event producer and other partners to devise something simple, bold, and easy to remember. “Eat Drink SF” speaks to the discerning foodie as well as the newbie, and doesn’t confuse the public into thinking the event is exclusively for industry professionals and insiders (the main problem with the old “SF Chefs” name).

Handcrafted textures within the logo balance out the bold letterforms, and sumptuous photography plays off the warm yet vibrant color palette. 

To promote the event, we developed a full-scale marketing campaign that included multiple forms of advertisements: magazines, digital banners, bus shelters, and billboards (just to name a few).

Concise and consistent messaging ensures a steady voice across all advertising. 

Creating day-of communications was a complex exercise in balancing client and venue requirements. All signage needed to be appropriately scaled, reusable, and kind to the budget. A combination of printed and wooden signage achieved all of these goals and created the elevated experience we were looking for.

A healthy social media presence was a key goal of the event, and we were happy to provide tools to encourage community participation. We created fun, cheeky temporary tattoo designs that were a huge hit with attendees.