Vehicle Wrap and Logo Sketch
Savannah College of Art and Design
Winter, 2016
Band Brief
NAME: TuneKeeper
STORY: This self-made DJ and producer’s name is Elliot. His focus is music deriving from the current electronica scene known as “drum and bass.” Hailing from Augusta, Georgia, Elliot began to showcase his music in 2011 and began performing at venues across Georgia in 2015. Elliot dreams of creating loud, intense, and dance-heavy beats that create a sense of friendship and unity in a safe and judgement-free environment for electronica fans. In the near future, he wants to become a producer under the alias, Tune Keeper, to expose other local drum and bass DJs.
Similar Genres/DJs/Producers: Bassnectar, Noisia, Black Sun Empire, TC, Metric, and Zeds Dead
MARKETING TOOLS:
Use social media platforms such as: Twitter, Youtube, Instagram, Periscope, and Facebook
Press spots inside local music and entertainment magazines (online and print) and music blogs
Song/beat samples on Soundcloud, Spotify, and Tidal
Networking with DJs and Producers
Networking with promotional companies and music festival executives
CONSUMER RESPONSE: Educate listeners (aged 18 and older) on the intricacies of music production and how to enhance and/or make computer-generated beats. Allow fans to simply, let go and enjoy great dancing music.
EXPRESSIONS:
Acceptable: Friendship, “Good Vibes,” Intensity, Hardcore, Trippy, Hallucinogenic, Technological Innovation, Energetic
Unacceptable: Judgmental, Danger, Bullying, Stationary
Brainstorming:
Tune: (n.)
1. a succession of musical sounds forming an air or melody, with or without the harmony accompanying it.
2. a musical setting of a hymn, poem, psalm, etc., usually in four-part harmony.
3. the state of being in the proper pitch: to be in tune.
4. agreement in pitch; unison; harmony.
5. proper adjustment, as of radio instruments or circuits with respect to frequency.
6. harmonious relationship; accord; agreement.
(Syn: Measure, melodia, song, concert, composition, etc.)
The word “keeper” DOES NOT modify the word, “tune” as much as “tune” modifies “keeper.” The word “tune” is the most important word in the phrase. There are other types of keepers such as: a rhythm keeper, a time keeper, a drum-major keeping timer etc. Carrying out a tune. That is what I want to focus on.
Think of famous “keepers” in literature/religion… gods of music/meditation.
The grim reaper with sickle: The reaper is the GATE KEEPER of death… but in this logo, for this project, he is the GATE KEEPER of the tune, of music. This grim reaper is wielding a music note as his sickle. His “robe” is also an upside down music note, thus bringing the words “tune” and “keeper” together.
“Good Vibes”
