The logo mimicked a bistro sign. The hand-crafted artisan look helps negate the clinical aspect of the product.
The gourmet feeling carried over into to sales collateral. The goal was to make the food a reward to be savored, not a punishment for dietary mistakes.
The color palette helped to designate different food items with a wide variety of options.
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Prepared meals for diabetics doesn't sound delicious, so a rebranding was in order. By creating communications that center on the best aspects of Read More