Guardian Building Products Identity Update
This identity revision constituted only a few changes to the mark itself, comprised mainly of an update to typography and preparation for new trademark filings. Dual registration—with the "G" design mark filed separately from the word mark—permitted some variations in the design lock-up, so both vertical and horizontal lock-ups were designed and approved for implementation.
Following the approval of the design marks, new stationery and brand elements were designed and rolled out, including business cards, office supplies, and delivery truck graphics (pictured below).
