Purpose: The purpose of this project was to learn about Swiss Style Design, practice typography skills, and to practice Visual Hierarchy.

Inspiration: https://www.pinterest.com/stchun100/swiss-style-posters/

Process (Programs, Tools, Skills, etc.): I used Adobe Illustrator using solely the Type Tool and the Rectangle/Ellipse tool to create all three posters.  I used a 5x5 grid and I manipulated transparency on some elements of the posters.

Color Theory: For the Kanye West poster I used Swiss Style colors in a Complementary Color Scheme.  For the Kendrick Lamar poster I used Swiss Style colors in a Compound Color Scheme (red and blue).  For the J. Cole Poster I used Swiss Style colors in a Monochromatic color scheme.

Title Font Name & Category: Futura Medium

Copy Font Name & Category: Futura Medium

Resources: N/A