Spiral Skins
In 2016 vanKempen was commissioned to create a create a new brand identity for Spiral Skins.
Spiral Skins is an Australian owned business providing breathable, lycra compression garments. The Spiral Skinds range of flexible orthotic bracing garments allow stabilisation and correct positioning of limb segments while allowing for normal flow and sequencing of movement.
The logo blends strong aesthetics with a vivid colour palette to appeal to a younger audience. The snake graphic emulates the spiral shape created by the elasticated straps as well as representing the letter S in Spiral Skins. The result is a colourful and youthful logo.
Agency: vanKempen
Art Direction: Ray van Kempen
Graphic Design: Stephanie Vitalich
