Below is a sample email fundraising appeal. Please note, I am very limited in my edits for this particular document (i.e. bolding and underlines). Also note: this is a fictional project with a fictional organization and fictional social media feeds. The email was linked to the following website/landing page: www.wix.com/mwelc004/RINO-Poaching#!donate
May 27, 2011
Prepared By: M. Alana Welch
Organization: TeaParty PAC
Issue: DefeatingRINOs who are less than enthusiastic about shrinking government, eliminatingearmarks, and balancing the budget.
Goal: Toraise $100,000 that will be used to defeat Indiana Senator Dick Lugar, Senate candidate and currently Texas Lt. Gov. David Dewhurst, Maine Senator Olympia Snow, Utah Senator Orrin Hatch, Wisconsin Congressman Dale Shultz, and New Mexico CongresswomanHeather Wilson.
Audience: 400,000TownHall.com subscribers
------------------------------------------------------------------------------------------------------------------------------------------------------
From: Sen. RonJohnson [mailto:info@conservatives.ccsend.com]On Behalf Of Sen. Ron Johnson
Sent: Monday, June 2011 9:32 AM
To: TownHall.com Listserve
Subject: Help Us Purify theRepublican Party of RINOs – It’s Time to Go RINO Poaching
Havingtrouble viewing this email? Click here
You're receiving this emailbecause of your relationship with U.S. Senator Ron Johnson and TownHall.com
Dear [Insert First Name from List Serve Here],
Each yearon July 4th America celebrates its most sacred gift: its Freedom. It’s ourfreedom that makes America great. Sadly however, our freedom is beingmethodically stripped away from us as the Obama administration and the liberaldemocrats continue to increase the size of government to enormous proportionswhile tearing through taxpayer dollars like there’s no tomorrow. But they donot act alone.
RINO’s (Republicans In Name Only) like:
· Lt. Gov. David Dewhurst (Texas)
· Sen. Orrin Hatch (Utah)
· Sen. Dick Lugar (Indiana)
· Sen. Olympia Snowe (Maine)
· Sen. Dale Schultz (Wisconson)
· Con. Heather Wilson (New Mexico)
are theenablers who have aided the liberal agenda in passing freedom-crushing bills –such as the $700 Billion TARP bill, and the $300 Billion Stimulus package – andhave accelerate the decay of both our economy and our security. RINOs like these were the deciding votesthat allowed the $940 Billion Obamacare plan to take effect, hurting not onlytheir home state, but our entire country by throwing away billions oftaxpayer dollars.
As weprepare for the 2012 primary elections, it’s imperative that we elect representativeswho defend our sacred freedom and remain true to the values on which they wereelected. This is no simple task, however, as these sitting RINOs are backed by corporations who want to keep controlover their elected whipping boys and prevent true Republicanrepresentatives from serving the people.
Here’s thegood news: the voice of the people has not yet been silenced. The Tea Party PACis here to defend those freedoms we hold so dear, even when RINOs won’t. But weneed you, the backbone of America, to join thefight TODAY by helping us meet our Money Bomb goal of $98,691 byJuly 1st. With the primary elections coming up July 11 th, our goalis to run six television ads in each of these RINOs’ districts the week of July4 th where they will receive maximum exposure from constituents who arehome celebrating the holiday. Everydollar will count in meeting this goal.
[Name], inaddition to celebrating freedom with fireworks and cookouts this 4 thof July, help us celebrate freedom with you by sending a strong message tothese representatives that their time is running out and we’re not going to letour freedoms be taken from us!
Since2008, the Tea Party PAC has helped to build a grassroots army of 1.4 millionconservative activists like you, has raised over $6.6 million to combat theObama administration’s liberal agenda, and has helped revitalized theRepublican Party as nothing else has. But they couldn’t have done it withouttrue Americans like you who were willing to join the movement. So please, help usreach our goal of $98,691 for July 4 th television ads to electtrue Republican leadership this election cycle.
The TeaParty PAC has the tools needed to get the job done so that new leadership witha fresh perspective can restore our damaged freedoms, but we need the urgentsupport of Americans like you! Anyamount will help send this message.
You canalso make an impact by spreading the word via Facebook, Twitter, or LinkedIn. Send our message clear acrossAmerica, and together, you and I will make a difference.
InFreedom,
SenatorRon Johnson
-- Signature Here
P.O.Box 1159 - Oshkosh, WI 54903-1159
Tel: 920-230-7070 - www.ronjohnsonforsenate.com -info@ronjohnsonforsenate.com
Paid for by: Tea Party PAC
Endorsed by: Sen. Ron Johnson, Tea Party Patriots, SarahPalin, Ron Paul, Senate Conservatives Fund, Townhall.com
You may unsubscribe if you no longer wish to receive our emails.
All links have been changed toblue, underlined and hyperlinked to the proper websites or imply where the linkwould take you. Actual links will make your cursor arrow turn into a finger.However just to lay out all of the links in this email from top to bottom, Ihave listed them as follows:
1. mailto:info@conservatives.ccsend.com - linked toemail
2. (Trouble viewing) Click Here – would direct userfrom html format to text based
3. Square text ‘Button’ – *linked to landing page*at: www.wix.com/mwelc004/RINO-Poaching#!donate
4. ‘join the fight’ – linked to landing page
5. ‘help us reach our goal of $98,691 for July 4 th’– linked to landing page
6. Facebook – linked to Facebook page at: http://tinyurl.com/42t8vkx
7. Twitter – linked to twitter page at: http://twitter.com/#!/DefeatingRINOs
8. LinkedIn – wouldbe linked to a LinkedIn organization page or group
9. Donate Button – linked to landing page
10.TwitterLogo – linked to twitter page
11.Facebook Logo – linked to Facebook page
12.Remaining Logos – would be linked toappropriate pages
13. Unsubscribelink- would direct user tounsubscribe form
Please Note: All links on thewebsite are properly linked. If the curser does not change from an arrow to afinger, but are still blue, it denotes a link I would have liked to have hadimplemented given time and resources.
Other Considerations - Given thetime and resources, I would also have liked to have done the following:
· Put proper space cushioning around the ‘Donateto our RINO Poaching Money Bomb’ textbox
· Made ‘Donate to our RINO Poaching Money Bomb’textbox more appealing (picture?)
· Added ‘Send To Friend’ button and real signaturefrom Ron Johnson in email
· Created a blog spot blog and linked appropriatetext and icons
· Made the look of the email and website/landingpage a little more consistent
· Created/publicized a new email(TPPinfo@gmail.com)
· Incorporated Townhall.com radio podcast to site
· Made the landing page interactive (so thatdonors could fill the form out directly on the page)
· Linked a live twitter feed to the widget on thewebsite
· Created a YouTube Money Bomb video
· Created a ‘Forward’ link that allowed users tosend to other potential donors via email
· Added poll results directly on the poll page
· Consulted the Tea Party Patriots
· Created database for all Sniper level donors
· Included information about RINO challengers
· Added an Android/iPhone App
· Added a calendar of events
· Created a petition and a Flickr account with TeaParty and other RINOs photos
I hope you enjoy my mock Internet fundraiser and Ilook very forward to speaking with you about my work soon.
- Mary Alana Welch
May 27, 2011
Prepared By: M. Alana Welch
Organization: TeaParty PAC
Issue: DefeatingRINOs who are less than enthusiastic about shrinking government, eliminatingearmarks, and balancing the budget.
Goal: Toraise $100,000 that will be used to defeat Indiana Senator Dick Lugar, Senate candidate and currently Texas Lt. Gov. David Dewhurst, Maine Senator Olympia Snow, Utah Senator Orrin Hatch, Wisconsin Congressman Dale Shultz, and New Mexico CongresswomanHeather Wilson.
Audience: 400,000TownHall.com subscribers
------------------------------------------------------------------------------------------------------------------------------------------------------
From: Sen. RonJohnson [mailto:info@conservatives.ccsend.com]On Behalf Of Sen. Ron Johnson
Sent: Monday, June 2011 9:32 AM
To: TownHall.com Listserve
Subject: Help Us Purify theRepublican Party of RINOs – It’s Time to Go RINO Poaching
Havingtrouble viewing this email? Click here
You're receiving this emailbecause of your relationship with U.S. Senator Ron Johnson and TownHall.com
Dear [Insert First Name from List Serve Here],
Each yearon July 4th America celebrates its most sacred gift: its Freedom. It’s ourfreedom that makes America great. Sadly however, our freedom is beingmethodically stripped away from us as the Obama administration and the liberaldemocrats continue to increase the size of government to enormous proportionswhile tearing through taxpayer dollars like there’s no tomorrow. But they donot act alone.
RINO’s (Republicans In Name Only) like:
· Lt. Gov. David Dewhurst (Texas)
· Sen. Orrin Hatch (Utah)
· Sen. Dick Lugar (Indiana)
· Sen. Olympia Snowe (Maine)
· Sen. Dale Schultz (Wisconson)
· Con. Heather Wilson (New Mexico)
are theenablers who have aided the liberal agenda in passing freedom-crushing bills –such as the $700 Billion TARP bill, and the $300 Billion Stimulus package – andhave accelerate the decay of both our economy and our security. RINOs like these were the deciding votesthat allowed the $940 Billion Obamacare plan to take effect, hurting not onlytheir home state, but our entire country by throwing away billions oftaxpayer dollars.
As weprepare for the 2012 primary elections, it’s imperative that we elect representativeswho defend our sacred freedom and remain true to the values on which they wereelected. This is no simple task, however, as these sitting RINOs are backed by corporations who want to keep controlover their elected whipping boys and prevent true Republicanrepresentatives from serving the people.
Here’s thegood news: the voice of the people has not yet been silenced. The Tea Party PACis here to defend those freedoms we hold so dear, even when RINOs won’t. But weneed you, the backbone of America, to join thefight TODAY by helping us meet our Money Bomb goal of $98,691 byJuly 1st. With the primary elections coming up July 11 th, our goalis to run six television ads in each of these RINOs’ districts the week of July4 th where they will receive maximum exposure from constituents who arehome celebrating the holiday. Everydollar will count in meeting this goal.
[Name], inaddition to celebrating freedom with fireworks and cookouts this 4 thof July, help us celebrate freedom with you by sending a strong message tothese representatives that their time is running out and we’re not going to letour freedoms be taken from us!
Since2008, the Tea Party PAC has helped to build a grassroots army of 1.4 millionconservative activists like you, has raised over $6.6 million to combat theObama administration’s liberal agenda, and has helped revitalized theRepublican Party as nothing else has. But they couldn’t have done it withouttrue Americans like you who were willing to join the movement. So please, help usreach our goal of $98,691 for July 4 th television ads to electtrue Republican leadership this election cycle.
The TeaParty PAC has the tools needed to get the job done so that new leadership witha fresh perspective can restore our damaged freedoms, but we need the urgentsupport of Americans like you! Anyamount will help send this message.
You canalso make an impact by spreading the word via Facebook, Twitter, or LinkedIn. Send our message clear acrossAmerica, and together, you and I will make a difference.
InFreedom,
SenatorRon Johnson
-- Signature Here
P.O.Box 1159 - Oshkosh, WI 54903-1159
Tel: 920-230-7070 - www.ronjohnsonforsenate.com -info@ronjohnsonforsenate.com
Paid for by: Tea Party PAC
Endorsed by: Sen. Ron Johnson, Tea Party Patriots, SarahPalin, Ron Paul, Senate Conservatives Fund, Townhall.com
You may unsubscribe if you no longer wish to receive our emails.
All links have been changed toblue, underlined and hyperlinked to the proper websites or imply where the linkwould take you. Actual links will make your cursor arrow turn into a finger.However just to lay out all of the links in this email from top to bottom, Ihave listed them as follows:
1. mailto:info@conservatives.ccsend.com - linked toemail
2. (Trouble viewing) Click Here – would direct userfrom html format to text based
3. Square text ‘Button’ – *linked to landing page*at: www.wix.com/mwelc004/RINO-Poaching#!donate
4. ‘join the fight’ – linked to landing page
5. ‘help us reach our goal of $98,691 for July 4 th’– linked to landing page
6. Facebook – linked to Facebook page at: http://tinyurl.com/42t8vkx
7. Twitter – linked to twitter page at: http://twitter.com/#!/DefeatingRINOs
8. LinkedIn – wouldbe linked to a LinkedIn organization page or group
9. Donate Button – linked to landing page
10.TwitterLogo – linked to twitter page
11.Facebook Logo – linked to Facebook page
12.Remaining Logos – would be linked toappropriate pages
13. Unsubscribelink- would direct user tounsubscribe form
Please Note: All links on thewebsite are properly linked. If the curser does not change from an arrow to afinger, but are still blue, it denotes a link I would have liked to have hadimplemented given time and resources.
Other Considerations - Given thetime and resources, I would also have liked to have done the following:
· Put proper space cushioning around the ‘Donateto our RINO Poaching Money Bomb’ textbox
· Made ‘Donate to our RINO Poaching Money Bomb’textbox more appealing (picture?)
· Added ‘Send To Friend’ button and real signaturefrom Ron Johnson in email
· Created a blog spot blog and linked appropriatetext and icons
· Made the look of the email and website/landingpage a little more consistent
· Created/publicized a new email(TPPinfo@gmail.com)
· Incorporated Townhall.com radio podcast to site
· Made the landing page interactive (so thatdonors could fill the form out directly on the page)
· Linked a live twitter feed to the widget on thewebsite
· Created a YouTube Money Bomb video
· Created a ‘Forward’ link that allowed users tosend to other potential donors via email
· Added poll results directly on the poll page
· Consulted the Tea Party Patriots
· Created database for all Sniper level donors
· Included information about RINO challengers
· Added an Android/iPhone App
· Added a calendar of events
· Created a petition and a Flickr account with TeaParty and other RINOs photos
I hope you enjoy my mock Internet fundraiser and Ilook very forward to speaking with you about my work soon.
- Mary Alana Welch
