Liv 2 - Scandinavian concept store
2017
A redesign of the Scandinavian concept store “Liv” in Hamburg. As part of an expansion, the brand is growing up while keeping the core values of a simple, clean design approach, tied to nature. Natural papers are used in combination with a characteristic marble pattern as the base. All-over prints are combined with outlined spaces that are in motion over
the various print products. Aligning the custom made font in a bold way and integrating the heritage of the products by using Danish, Swedish and Norwegian headlines. Along with the base colors of black, white and marble a pop of naturally inspired color range may be used. As a personal touch, the scrip font “Imogen Agnes” is used as an accent.
the various print products. Aligning the custom made font in a bold way and integrating the heritage of the products by using Danish, Swedish and Norwegian headlines. Along with the base colors of black, white and marble a pop of naturally inspired color range may be used. As a personal touch, the scrip font “Imogen Agnes” is used as an accent.
client Liv Hamburg
work concept, art direction, typography, shop design, final artwork
production offset printing
