Social Media Engagement, Contests, & More
As a Warner Brother's Worldwide Television Marketing Intern, I ran social media marketing and assisted with promotional activities for The Big Bang Theory, Warner Bros.' top show in syndication.
Binge watching is required when running a TV show's social media
Using Adobe Social, I posted on local station’s Facebook pages each day to increase fan engagement for over 60 stations (47.07% of the country) including 7 of the top 10 markets. Posts included Tuesday Trivia, custom memes, reminders to watch, and fun facts about the cast.
When this social media initiative launched for The Big Bang Theory, ratings grew +9% from pre-initiative to week 3 and share growth rose 25% . The average engagement for posts in the larger markets was between 100-200 likes per post on a daily basis.
Continuing the success of this social strategy, I also created social media posts for Mike & Molly, Two and a Half Men, and The Middle.
