Stoneage Flagship Store Lahore
Retail concept development, prototype development, retail concept roll out.
Creative direction: Babar Rashid Khan
Design Architect & Project Manager: Fatima Babar
Retail concept development, prototype development, retail concept roll out.
Creative direction: Babar Rashid Khan
Design Architect & Project Manager: Fatima Babar
The stoneage flagship store is designed to revamp the existing identity of stoneage. This time around the store was designed to provide maximum brand experience about the brands identity. Therefore most of the material used and fixture designed are raw in nature. To sum it all the store design is an elaboration of stoneage's brand story. Since stoneage's inception was identified by an atmosphere of raw energy the designed spaces also reflect natural rawness. Therefore concrete is paired with Ms steel, brick with raw containers and wood with galvanized metal sheets. The attitude of stoneage celebrates the unprocessed brand experience in an unattainable glory.
