Direct Mail
Variable data implementation
Variable data implementation
Bringing your database to life with a direct mail piece can have powerful results.
I art directed and project managed this 3D DM mail campaign for Tranzqual ITO announced the launch of a new suite of qualifications for courier drivers and fleet owners.
The variable content included the names, qualification types and the local rep's details. The layout and printing of each unique piece was automatically generated using XMPie. It was printed, die cut, and folded, before being stuffed with chocolates in bubble wrap and delivered via post.
Variable data in action
Whether the variable data drives imagery or text or both, it creates an eye-catching, relevant product for the viewer and is an efficient way to use existing resources and engage their market in a cost effective manner.
The brand style for Tranqzual ITO was to use textures and 3D effects, mimicking everyday objects and settings to achieve an authentic, tangible feel.
