Qualcomm® Snapdragon™ processor is blazing fast, and to showcase the power of this technology, 130 HTC Ones powered by the Qualcomm Snapdragon 600 processor bring Hollywood-style special effects to a 540-degree photo booth.

With Edelman PR Firm, I developed a social campaign to promote the products technological power. A mobile-friendly website hosted GIFs, video, and a contest for The Ultimate Smartphone Photobooth, all of which brought social awareness of the company’s products and showcased the power of the Snapdragon processors.

I worked to develop the campaign’s contest, which took the Ultimate Smartphone Photobooth to various locations in the country. In addition, I designed a set of visual guidelines that would allow the website to be viewed on any screen, and maintain the current brand guidelines established by Qualcomm.