Every Occasion Hard Cider was inspired by celebrating the milestones in life. Using the Victory Brewing Company's labels, this champagne flavored hard cider inspired five different occasions to be featured: engagement, graduation, first baby, promotion, and first home. Each bottle contains ten different icons associated with the occasion, with a special one that the consumer needs to find as a fun drinking game. Each bottle's special icon is in a different location and the carrier contains instructions and a visual of what exactly the consumer is looking for. Also created with the bottles, carriers, and coasters was a microsite to promote Victory's new line of hard cider.
