Kellogg's EET & ERN
Online Brand Loyalty Campaign
Online Brand Loyalty Campaign
www.eetandern.com was the launch of Kellogg's first internet based loyalty program. Unique codes were printed inside specially marked boxes of Kellogg's cereals and were redeemed on the website. Points earned allowed consumers to earn points and redeem them for toys, sporting goods and school supplies.
The characters were popular in TV print and in live retail events across the U.S.
The characters were popular in TV print and in live retail events across the U.S.
• The website launched April 17, 2000
• Single most popular online program in Kellogg's history to date.
• The program had 500,000 registered members with 40,000,000 points erned in only 4 months. Remember, this is was for the year 2000.
The program was covered by ABC, Revolution Magazine, internet Week and Tohper's
Online Cartoon with promotion code at the end.
Online Cartoon with promotion code at the end.
Online Cartoon with promotion code at the end.
Online Cartoon with promotion code at the end.
Television Spot
Print Advertisement
Coverage from Revolution Magazine
Cereal Box back
