This project’s aim was to elevate the alcoholic spirit, King Robert II into a luxury brand. The new King Robert II believes in quality spirits and stresses on being true to its roots. They believe in creating drinking experiences that are high class, tasteful and like non other, making it the perfect spirit for a crafting a cocktail. A clean and modern design direction was applied, with the addition of a graphic element derived from medieval design. A brand architecture was also created that changes according to which alcoholic experience; green for gin, red for rum and blue for vodka.
In order to have a full customer experience, cocktail cards with easy and delicious recipes will be given out as part of the product so that anyone can be their own bartender. Invitations will also be used for cocktail teaching events hosted by the brand. These events are made to engage with the customers and will be posted on the new website and social media. The web pages gives all information about the spirits and a variety of cocktail recipes.
