LEGO CAMPAIGN
Brief
To produce an ad campaign that creates high awareness and “ talkability” for the LEGO brand.
Idea
LEGO can last a long time as structures such as the Egyptian Pyramid, Great Wall of China, Angkor Wat, Colosseum and Nagasaki Arch.
SMP
LEGO lasts a long time
3D Billboard
LEGO can last as long as the Great Wall of China.
Print ad
LEGO can last as long as the Egyptian Pyramid.
This TVC opens on a long shot of a desert scene. The camera pans down to reveal a lizard moving across. Cut to a scene of camel’s shadows reflected on the desert sand.
Next, we see a scene of camels & people walking. Camera zooms of as the camels & people become more & more distant. A pyramid is seen in the background. The camera then zooms into the pyramid until to a see that the pyramid is made up of LEGO. Cut to the last shot where our SMP appears “LEGO lasts a long time”
