After losing their team in 96 and its return in 2012 the Winnipeg Jets are facing a fan challenge. They have one of the most loyal fan bases, but also one of the smallest. In order to get 'butts in seats' and build fan moral, I wanted to connect the team to Winnipeg's rich history with the Royal Canadian Air Force. By capturing the spirit of Canadian patriotism, the Jets are not just Winnipeg's Team, but the Pride of Manitoba. This not only expands their fan base but also instills a greater sense of passion for the team – fueling more celebration when performance is up and bolstering support when the squad is down. The design direction is a nod to the past and a celebration of the future. Winnipeg Jets, Fly High!