Through the Collaborative Learning Centre (CLC), SCAD collaborated with PricewaterhouseCoopers to develop a virtual reality experience for the retail and consumer industry. A group of students were hand picked to participate in this project; I acted as the leader and graphic designer for the project. At the end of this course, we created a retail experience based on the concept of the traditional craft of tailoring, mixing elements of the East and the West, in order to introduce the major American department store into the Chinese Market. This is the final book in which we created to showcase our idea and process.
