Jazz X Blues Festival Dhaka 2017

•

JAZZ X BLUES FESTIVAL DHAKA 2017

BRANDING + VISUAL & VERBAL IDENTITY + ART DIRECTION

With the blues still resonating throughout the city walls, memories of the Jazz X Blues Festival Dhaka 2017 refuse to fade. Revisiting the Jazz & Blues Festival this year was like catching up with an old friend - heartwarming, effortless, and most of all, uplifting. The core component that went into designing the event was a collective fondness for the genre.

The teaser campaign was a play of the exquisite contrast between the smooth melodies of jazz on the rugged, worn out streets of Dhaka. With an aesthetic take on seemingly traditional communication tools, our bold black and white posters blanketed Dhaka, signalling the much-awaited revival of the blues.

For the revealer, we played with an entirely different aspect of the jazz and blues: the improv. The deconstructed graphics on the posters were a visualization of the spontaneity and abandon that is so intrinsically connected with the genre.