Bicycling.com's ride journal website https://offers.rodale.com/offer/600973?keycode=259516
Art direction and concept design • Fixed backgrounds/sky fade transition turns the sky from night into day as you scroll down the page. It's visual reinforcement for riders to easily make record around the clock of their stories as they continue their biking adventures.
Art direction and concept design • Fixed backgrounds/sky fade transition turns the sky from night into day as you scroll down the page. It's visual reinforcement for riders to easily make record around the clock of their stories as they continue their biking adventures.
