ESPN Scorecenter Application
User Experience / Application Design
ESPN’s Scorecenter had a poorly designed interface that was difficult for users to get the information that they desired. Scorecenter rode the line between usability and flexibility giving its users too much control over the interface. Confusing navigation and lack of aesthetic appeal failed to return users after initial usage. This was combated by introducing user generated “my team” pages, a slick new mobile reader, and an updated content management system.