This is a Corporate Branding and Identity project that involves designing a new brand identity for the wrist watch.
"Vorhanden," is a German word which symbolizes a moment or period perceptible as intermediate between
past and future that is now- the present time. A watch which can speak through many ways, it can introduce you
with a great dignity as it speaks about your personality, and also it depicts to furnish or endow with a gift by love
affection and care for your loved ones. I wanted my design to represent elegance, a royal look, full of pride and tradition,
with a simple idea. I focused on the audiences and the situation, for example in what ambiance they would wear this.
The logo mark with a tickling effect inside the logotype, It signifies time.
Process
Vorhanden is one of my favorite projects. My subject was designing a new brand identity for the wrist watch.
I'm a great watch lover, I have always loved wearing watches. I enjoyed doing this project as I always
wanted to do one design project related to the wrist watch. I wanted my design to represent elegance,
a royal look, full of pride and tradition, with a simple idea. I focused on the audiences and the situation,
for example in what ambiance they would wear this. I started with the design process. I chose the metal colors
depending on the ideas I thought. My branding contains Typography, royal color shade, and Photography.
Project
This is a Branding and Identity project that involves research and competitive
Responsibility:
Final, typography, color study. analysis completed in three weeks.deliverables :
Timeline: First week - Research, Typography, font and color study and Branding Design
Second week - modify the designs and finalize
Final week - Final presentation and design process document.
Copyright images - Adobe Stock
