Lego Duplo Campaign
The symbol of infinity (relating to the endless combinations in which Lego blocks can be assembled and the corresponding infinity of human thought) and the book as a symbol of knowledge (relating to children’s hunger for exploration and curiosity when playing with Lego) were the inspiration for this Duplo campaign, which aims to increase product appeal as an attractive option for parents (primary target audience) and kids (end users).
The symbol of infinity (relating to the endless combinations in which Lego blocks can be assembled and the corresponding infinity of human thought) and the book as a symbol of knowledge (relating to children’s hunger for exploration and curiosity when playing with Lego) were the inspiration for this Duplo campaign, which aims to increase product appeal as an attractive option for parents (primary target audience) and kids (end users).
