ADMISSIONS TRAVEL LOOK BOOK

While working with MediaCross, I and a small team of people put together a look book that their admissions office could take to college fairs to garner interest in Park University. The book was meant to compliment their larger view book and be a “sneak peek” at Park rather than an information download. Therefore we kept the book simple with basic information about Park while giving the whole book a friendly, inclusive feel. The large, full-page pictures, shifting text placement and sociable copy was meant to evoke that feel. We wanted to keep within Park University’s brand standards while making the piece feel fresh and engaging. The team at MediaCross and I brainstormed the feel and direction of the piece, then after I received copy from the copy writer, I designed the book.

ADMISSIONS EMAILS

While contracting with MediaCross, I worked with them on an e-mail campaign for Park University’s admissions. We worked to create a series of emails that were interesting, engaging and even funny to encourage interest in Park University. I sat down with the team from MediaCross, and we brainstormed how we wanted to approach each email. The copywriter created the content and would then pass it off to me and another designer who would then create two layouts from which Park could chose the direction they preferred. We created the designs in Photoshop and then sent them to MediaCross’s digital team to code.