Ethos Design + Build


    The objective was to rebrand Ethos Design + Build, which is a residential design-build company that specializes in unique projects that cater to the individual ways the clients live using the best construction materials and methods. 

    The logo design process is shown on the left. Working through the design process, we finally chose a simple black and white color palette as well as a sanserif font to convey the founder’s simplicity in vision and design. I wanted to convey a design that left the client with both functionality and beauty. The entire system was created to work both separately and as a whole. He chose to use a number of these to represent his company.