Centers for Disease Control and Prevention
This campaign included a series of posters, tear sheets, and rX prescription pads to be distributed in pharmacies, hospitals, and private medical practices across the US. The positive imagery and vibrant color palette conveyed the client's message well: an informed, healthy adult is a proactive adult. The concept centered around the idea that taking charge of one's health does not have to be daunting. It can be simple, fun, and quite easy.
