With the rise of online fantasy drafts, draft nights are changing. Often becasue of busy schedules, members of draft leagues are choosing to stay home or do it in other places instead of where they should be drafting. With their friends. Hooters is a great place to be for fantasy draft night and they wanted to convince everyone, male and female, that they are the fun choice over the alternatives. Humorous commercial and web videos were created to illustrate this "choice" as well as a draft party sign up landing page that literally asks you to decide and shows the consequences of each.

Duties included: Concepting and Art Direction