Boy - "760 million people could become homeless due to floods if we don't stop deforestation."
Grandfather - "Floods will put 150 million people at risk of waterborne diseases if deforestation continues."
Family - " Cities will not be spared from floods if deforestation continues."
R.E.A.C.H (Regional Environmental Awareness Cameron Highlands) Campaign
Regional Environmental Awareness Cameron Highlands (R.E.A.C.H) wanted to raise awareness of the effects deforestation have on the environment. Each image tells the story of individuals who have had their lives altered due to floods caused by deforestation.
Awards
• Clio Awards 2016: Gold-Print, Gold-Print Technique & Bronze-Out of Home
• Spikes Asia 2016: Silver Spike-Print & Publishing, Bronze Spike-Print & Outdoor Craft
• AD STARS 2016: Bronze Star-Print Craft (Art Direction)
• Creative Circle Awards 2016: 1 Silver and 7 Bronzes
- Bronze-Print & Publishing (Art Direction): Boy, Family, Grandfather
- Bronze-Print & Publishing (Public Service, Charity & Fund Raising): Boy
- Bronze-Print & Publishing (Public Service, Charity & Fund Raising): Family
- Bronze-Print & Publishing (Public Service, Charity & Fund Raising): Grandfather
- Bronze-Outdoor & Poster (Art Direction): Boy, Family, Grandfather
- Silver-Outdoor & Poster (Public Service, Billboards/Posters): Grandfather
- Bronze-Outdoor & Poster (Public Service, Billboards/Posters): Boy
- Bronze-Outdoor & Poster (Public Service, Billboards/Posters): Family
