24 Mantra
24 Mantra is a brand that makes food products organically without any synthesised pesticides, fertilisers and GMO.
It is certified by three organic certificates from US, Europe and Indian Organics.
Objective:
To sell 24 mantra organic juices, to convince consumer to pay that extra 15 rupees for the brand.
24 Mantra Juice Packaging: 4 Flavours | Orange, Mango, Apple, Guava | 1L Tetra Pack
Packaging Design
Front View
Left and Right Side
Packaging: Before / After
Pattern Unit:
Inspired from the form of a kaleidoscope.
Visually used as a metaphor for the abundance of the fruit juice.
It invites you to get lost in its taste and freshness.
Kaleidoscope functionality: Reflecting and forming abstract from.
Packaging Concept:
The juice is a direct reflection of its fruit, which is in its true organic form.
Organic form being a little unpredictable, the juice might taste a little different each time as there is no particular formula, it's orchestrated straight from nature.
Inside Out of a fruit
Color scheme was decided on the basis of color of each juice and its contrasting green
Limited Edition Packaging Ideas:
Purpose of this packaging idea was to leverage brand’s core message. To support relevant events that can be associated with the brand. The feeling of being special to brand's loyal customers.
World Planting Week, 21st March
Idea: Plant the packaging. #Plantatree
Brand Partner: Botanical Paperwork's
Idea: Plant the packaging. #Plantatree
Brand Partner: Botanical Paperwork's
Concept: You can plant the paper as it will contain seeds of the fruit juice engraved in it.
World Environment Week, 5th June
Idea: Reduce your environmental footprint by drinking 250ml juice with every snack or meal.
Idea: Reduce your environmental footprint by drinking 250ml juice with every snack or meal.
Concept: Aimed at Non-Vegetarians to reduce their non-veg diet intake. #Eatlessnonveg
World Soil Week, 5th December
Idea: To make a patch of acidic soil organic with every juice packet you buy.
Idea: To make a patch of acidic soil organic with every juice packet you buy.
Concept: Turning contaminated farm to organic farm is expensive, contribute to make soil healthier during this week.
Initial Iterations
Logo Design
Initial Iterations
Digital Iterations
Iteration was aimed to change 50% of the logo and not the entire look and feel of the logo.
Concept:
Why Hexagon: 6 elements
Tvam Bhumir Apo Analo Anilo Nabha- You alone are Earth, Water, Fire, Air & Ether
Color:
Yellowish Greenish Blue. A mix depiction of all the above elements, also the gradient gives a soothing experience.
#OrganicLiving
