Belk Department Store
All of the Basics
All of the Basics
Problem: Belk is seen as an outdated, old and uncool department store with limited product.
Insight: Although Belk may not carry the latest designer lines, it has all of the designer basics.
Solution: Highlight this USP while updating the brand image in an upscale fashion.
Result: Giving Belk a new image and target of young fashionistas.
Insight: Although Belk may not carry the latest designer lines, it has all of the designer basics.
Solution: Highlight this USP while updating the brand image in an upscale fashion.
Result: Giving Belk a new image and target of young fashionistas.
Collaboration with Emily Shaw
Photography by Alexander Pedigo
Updated website & logo simplification.
The repeated kaleidescope imagery of the bag reiterates the USP, showing that they have all of the designer basics, and a lot of them.
The repeated kaleidescope imagery of the bag reiterates the USP, showing that they have all of the designer basics, and a lot of them.
An upscale direct mail piece that goes to their current consumer as well as new visitors.
