Redesigning and reconceptualizing the standing displays for Coca-Cola's specialty soda brands. Our task was to provide a break from retail clutter by enhancing the buying experience of millennials searching for new beverage flavors.
Art Direction / Concept Design / Experiential Design — 2016
Team: Anthem Worldwide
Creative Director: Blake Tannery
Industrial Designer: Blair Hasty
Copywriter: Lisa Lipkin-Balser
