This design is a custom static FBML Facebook homepage I devloped and designed for a measurable social media marketing campaign. Once an individual has "liked" SC Wash & Tan's Facebook page, they are directed to custom FBML page where they can submit their name and email address to instantly receive a free tanning voucher in their inbox. When tanners bring the voucher in, employees input the sales code "FFT" (Facebook Free Tan) so that the promotion return can be analyzed through the POS database.

To assure an increase in Facebook likes, I also advertised the promotion in-store by designing print ads encouraging tanners to like the SC Wash & Tan Facebook page for a free giveaways, contests, and exclusive announcements.

 

ROI can be measured and calculated by monitoring the sales code report generated from the POS database. The report shows how many customers used the code, the date/time the code was used, and most importantly, determines if the customer has returned after the use of their complementary tan.